Public Communication - The New Imperatives
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Public Communication - The New Imperatives Future Directions for Media Research (SAGE Communications in Society series) by Marjorie Ferguson

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Published by Sage Publications .
Written in English


  • Sociology,
  • Reference,
  • Media Studies,
  • Communication Studies,
  • Language Arts & Disciplines / Communication,
  • Media, information & communication industries,
  • Ownership & organization of enterprises,
  • Mass media

Book details:

The Physical Object
Number of Pages224
ID Numbers
Open LibraryOL7909387M
ISBN 100803982682
ISBN 109780803982680

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Communications experts address major issues at the heart of modern public communication in this volume, which highlights the current transformation of media systems, and explores the impact upon them of new ownership and regulatory structures, policies and : M. Ferguson. Public Communication - The New Imperatives 作者: M. Ferguson 出版社: SAGE Publications Ltd 副标题: Future Directions for Media Research 出版年: 页数: 定价: GBP 装帧: Paperback ISBN: Along the way, the book outlines a new communication mission for innovators, one that prioritizes the engagement, alignment and judgment of the many human beings involved in the work, so that communicating The New and creating The New become inseparable acts/5(19).   It’s one thing to land a grant to open a new art space; it’s another to convince city hall that the community wants it, and still another to build a community to support it. At its most powerful, communications means creating narratives that help the media and the public make sense of the disparate pieces of information flying at them from multiple sources.

The New Imperatives of Educational Change is a clarion call to move beyond the standardized testing and marketplace competition that have become pervasive in school systems to focus instead on creating the conditions that will encourage all students to become critical and independent thinkers. The new version won’t require a lawyer’s handholding, but it will require that we execute multi-level communications to reach the broad audience for whom the app is intended. Just as foundations are increasingly integrating metrics into the front end of grants, they should integrate communications so that the substance and message are one. The Strategic Communication Imperative. The authors contend that a number of factors, both external and internal, are increasingly necessitating a strategic approach to corporate communications. Start studying CH 1: Imperatives for studying intercultural communication. Learn vocabulary, terms, and more with flashcards, games, and other study tools.

Book Description. Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and master’s theses. Therefore, increasing declarative communication is a critical goal of RDI™. Imperatives are statements made when a definite response is in mind. Declaratives are statements meant to simply share observations, feelings, and emotions. IMPERATIVE COMMUNICATION DECLARATIVE COMMUNICATION Directives (commands). strategic communication imperative are those in which the CEO has an inherent understanding of how communication can be a differentiator for a business and thus can drive strategy. Krishnamurthy() 'Defining Strategic Communication', International Journal of Strategic Communication, 1: 1, 3 — 35 To link to this Article: DOI: /